This rebranding project for GLO GELATO focused on refreshing the brand’s visual identity to better align with its vibrant personality and evolving market. The scope included a redesigned logo, updated packaging, cohesive social media assets, and an improved menu layout. A new line of health-conscious flavours, featuring sugar-free, protein-enriched, and lactose-free options, was introduced to appeal to a broader audience. The design approach used bold colours, clean typography, and playful elements to create a modern and inviting aesthetic. The result is a cohesive brand experience across physical and digital platforms that enhances visibility and customer engagement.